Terrence’s decades of sports experience will complement BOLDT’s current offerings as the return of global sports continues post COVID-19 lockdowns
BRUSSELS – BOLDT, the pan-European business strategy and communications consultancy, today announced the appointment of Terrence Burns as a Senior Advisor, Global Sport. Terrence will work with BOLDT to expand sports strategy, communications and stakeholder engagement support to commercial brands, sports properties and athletes.
Terrence brings decades of experience to BOLDT, having previously managed Delta Airlines’ sponsorship of the Atlanta 1996 Olympic Games and served as SVP of Marketing of Meridian Management SA, the International Olympic Committee’s in-house marketing and sponsorship agency. He later went on to serve as world-renowned brand strategist for five winning Olympic bid campaigns (Beijing 2008, Vancouver 2010, Sochi 2014, PyeongChang 2018, LA 2028), two successful FIFA World Cup bids (Russia 2018, United States 2026), the successful campaigns returning both golf and wrestling to the Olympic sports program, and the Doha 2030 Asian Games.
He has also worked with dozens of sponsor brands since 1996, with assignments ranging from creating new Olympic sponsorship categories, negotiating sponsorship rights agreements, and developing sponsorship marketing and activation plans.
In addition to joining the firm as a Senior Advisor, T Burns Sports Group will become BOLDT’s newest strategic partner, joining current global partners Agora Public Affairs, Summit Strategy Group, IBEX Partners and EWM.